Saturday, July 10, 2004: 4:00 pm (Area "B"): Whether you're an activist planning a campaign, a hacker caught in a legal squabble, or just a bystander buttonholed on the street, dealing with journalists can be an essential part of ensuring that your views are heard. IEEE Spectrum Magazine associate editor Stephen Cass talks about how you can improve your chances of getting a fair hearing. Topics include understanding what journalists want, interviewee tips, and how to get the attention of news organizations.